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June 17 - July 1, 2007
ephemerala
June 17 - July 1, 2007
Long time no write...
It's been several months since our last newsletter. The combination
of two out-of-town trips, preparation for out-of-town visitors, and a
historically slow season has gotten me lazy about the business for a
while. Sales are starting to pick up, and we're about to launch some great
new items, so we're getting the newsletter back in gear for the summer.
This newsletter will mainly announce a new sale and assorted news tidbits (no
new items), but next fortnight I promise we'll be back to normal!
New Items
Nothing New This Month
But lots just waiting to be listed...
Coming Soon
New Chip/Nugget Beads:
Purple Shell, Sky Quartz, Seraphinite, Bronzite, Bauxite, Clay, Tektite,
Primavera Stone, Chinese Chrysoprase, Imperial Jasper, Platinum Diamond,
Morganite, Yellow Tourmaline, Pink Zebra Jasper, Riodacite, Hemimorphite,
Fluorite w/ Matrix, Rough Malachite, Multicolor Glass, Dyed Quartz, Andalusite,
Pink Marble, Pink Chalk Turquoise, Green Agate, Champagne Quartz,
Shattukite
Assorted Beaded Bracelets & Necklaces
Agate Rings
Bamboo Wind Chimes
Fossil Shark's Teeth
Solitaire Boards for Marbles
African Baskets
Metallic-Finish Glass Marbles
Individual Faceted Gemstones
Earth Marbles
Stone Fun Facts
Opalite
** Several of our stones are actually glass. This one is
our only PLASTIC stone! Opalite is made of a plastic resin, designed to
look like Rainbow Moonstone. It has a milky color with a distinct blue
fire tone. Held against a white background, it has a yellowish
tinge. ** While glass stones like Goldstone or Cherry Quartz carry the
physical (and sometimes health) properties of natural glasses such as pure
Quartz or Obsidian, Opalite, being plastic, has no known healing
properties. ** Opalite is also known as Moonstone Quartz, Opalized Quartz,
Gerisol, Lunar Quartz, and Sea Opal. ** Opalite originated in Hong
Kong, and was introduced to the gem trade in 1988. ** It is very lightweight
(good for earrings), and soft, so it doesn't make good fine jewelry, but it is
good for costume jewelry. ** There is another, genuine, stone called Moss
Opalite, which is a type of Opal.
Please see our Stone Fun Facts
here:
News & Stuff
MDA Fundraiser a Great Success
With the help of our great customers, we managed to
raise over $2,400 for the Muscular Dystrophy Association last month. To
remind everyone of our situation, we recently discovered our son has Duchenne's
Muscular Dystrophy. My husband, Jerry, participated in the MDA's Lock Up
program in order to raise money. Ephemerala donated 50% of all sales for
three weeks, and offered Gift Certificates to everyone who made his or
her own donation. I am pleased with our collective success, and we
managed to send four children to MDA summer camp this year!
USPS Rates Changed
In the last newsletter, I mentioned the United
States Postal Service rate hike, and figured that we would be able to keep our
old shipping charges. Wow, how wrong was I? I hadn't studied the new
rate schedule until it came time to mail a package. Not only did they
raise the rates for weight (which is expected), but they also now take package
thickness into consideration. Any flat package that is more than 3/4"
thick is considered a parcel rather than a flat, and is subjected to a much
higher rate. Some of these fees don't make much sense. One day, I
shipped a small bubble mailer with a single marble in it, and a larger bubble
mailer with lots of bags of beads in it. Despite being larger AND heavier,
the big package of beads cost LESS to ship than the marble did, because the
marble's thickness put it into the "parcel" category! I am thinking of
investing in the larger sized bubble mailers, because spreading several bags of
beads thinly out over a larger mailer costs less to ship than cramming them into
a smaller mailer!
At any rate, we've regrettably had to raise our
base shipping fee from one dollar to two dollars, to accommodate the new USPS
rates. Our add-on costs (the amount added on per item) stays the
same.
New Spam Woes
In the past, I have complained about the abundance of
spam messages that appeared on our Guest Book (which eventually forced me to
remove the Guest Book entirely). Now the spammers have found a
different way to sell their weight loss pills and male enhancement
programs. When my son Cedric was born last year, I set up a page of
pictures, to show my friends and family as well as Ephemerala browsers. I
set the page up using the Guest Book format so that well-wishers could leave a
little message if they wished. Well, the spammers found that page, and are
now leaving their disgusting messages all over it. This practice has
always distressed me, and now that they are doing it on a newborn baby's photo
page just blows my mind. There seems to be no escape from these
jerks. Take a look for yourself:
Vacation Pictures
For those who like the "Home Front" pictures, here are a few from our two
recent vacations. (No Guest Book function on this page!) Now you can
see what we were doing instead of listing new products.
Fortnightly Sale
Discounts on Incense, Oils, and
Accessories!
Start your summer off lazily burning incense and fragrance oils in the warm
evening air. This fortnight, we have cut the prices of all our incense and
fragrance oils, as well as all incense and oil burners, by 50 cents to a
dollar. Choose from a HUGE variety of stick incense (50 different
scents) and fragrance oils (over 100 different scents!), and finish the order
with an incense holder or a brass light oil warming ring. Myself, I like
to keep a variety of oils near my bedside lamp, and put a few drops of whatever
strikes my fancy into my brass light ring, to warm up and diffuse the fragrance
throughout the room. My kids prefer the stick incense; choosing fragrances
to send them to sleep at night. Every house can benefit from a fragrance
boost!
This Fortnight's Sale is good through July 1,
2007
Penny Sale
Every two weeks, I hide a new special offer somewhere on my online
site. This listing will offer a certain product for ONE CENT, with any
purchase of $10.00 or more. The item and its location will change every
two weeks, so be sure to look often. Simply go to my online store
site:
and browse until you find the hidden listing. Add it to your cart,
along with the rest of your $10.00+ order, and it will be included for just a
penny. Happy Hunting!
(Recent keen-eyed customers got a bag of CAT'S EYE ROUND
BEADS for a penny! What will you be able to get this week?)
$2 Off Discount Code
Save $2 on your next order by entering the following coupon code into the
appropriate field during check-out:
EWDA1507
(This code is good through August 15, 2007.)
Insider's Special
Dollar Grab Bags!
Back by popular demand! This fortnight's Insider's Sale is a bag of
random jewelry for a dollar. Each bag will contain 2-5 items and will have
a value of $5-10. Each bag is totally random and each will be
different. If you're looking for little gifts, or you just like jewelry
and have a buck to spare, try it out! Limit of ten (10) bags at this
price.
This Fortnight's Insider's Sale is good through July 1,
2007
Last Fortnight's Top Sellers
(You know you want to be just like everyone
else!)
1. Gemstone Eggs
2. Gemstone Marbles
3. Stone Pendants
5. Moonstone Chip Beads
6. Sapphire Chip Beads
7. Tourmaline Chip Beads
8. Rainbow Calsilica Chip Beads
9. Lapis Nevada Chip Beads
10. Garnet Chip Beads
That's it for this issue. Talk to you
again in two weeks.
--Suzanne Dallapè
eBay user ID: ephemerala
Visit my online store:
Please pass this newsletter to anyone you think might be
interested.
Feedback
-- 4300 Positive transactions
to date...
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