Ideally, the plan is to put up a new sale every two weeks, at the time the newsletter goes out. As you probably know, the newsletter doesn't usually go out every two weeks! So the sale often sticks around for several weeks after the "This Sale is Good Until..." date. I occasionally get inquiries as to whether the sale is still valid after the end date. The answer is YES. We ALWAYS run a sale. There is never a time when Ephemerala will not have a special running. Even if it is past the supposed cut-off date, the sale is still valid until we change it. I went ahead and put that info at the bottom of our Sale page.